Big Data for
Small Business

Retail data shouldn’t be overwhelming or hard to find. Byzzer gives you actionable data with a few clicks of a button.

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Empowering small and medium-sized CPG brands with insights they can trust.

Stop guessing,
start knowing

We’ve simplified our data structure and removed industry jargon, so you can justify every business decision with data.

Get immediate, self-serve answers

With Byzzer, your data and insights are accessible immediately with our self-serve, intuitive platform.

Outsmart your competitors, without overspending

Proactive alerts, actionable reports, and advanced analytics at a price that makes sense for your small business.

Insights you can trust, powered by NielsenIQ

Byzzer is a one-stop-shop that automatically integrates NielsenIQ retail measurement and consumer panel data.

Byzzer offers a range of retail analytics tools

Byzzer is a subscription-based platform that leverages NielsenIQ’s world-class retail data to help you pinpoint exactly where your distribution, price, and promotion opportunities lie – so you can take action.

CPG Reports

Leverage NielsenIQ data from over 60,000 CPG brands and $700B in sales to make informed decisions.

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Business Intelligence Alerts

Keep your finger on the pulse of your brand and category to identify threats and opportunities.

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NielsenIQ Brand Score and Smart Alerts offer speed to insight so you can quickly take action.

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NielsenIQ Total Wellness

Unlock growth opportunities related to wellness and lifestyle by meeting changing consumer needs.

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CPG & Retail Insights.

How small CPG businesses can build a data-driven growth strategy

5 minute read

As an emerging CPG manufacturer, there are a few advantages you hold over bigger companies. Small companies are often the driving...

Total Distribution Points (TDP) & CPG Brands

7 minute read

As a CPG company, data is your friend. Without numbers (and analytics to understand them), how can you know how...

How to Find Your Share Gap Opportunity

7 minute read

Unless you’ve created an entirely new category, no CPG company owns 100% of the market. This means you have a share gap...

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