How and why food + beverage and beauty consumers are migrating to clean label living
Today, more consumers buy products for themselves and their families with health and wellness in mind than ever before. It...
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How CPG brands can capture shoppers searching for trending product attributes
Learn the tips, opportunities and ways NielsenIQ Total Wellness helps manufacturers understand and report on specific trending attributes
You need a broader view of conventional retail and eCommerce to spot opportunities for growth. NielsenIQ has the largest set of conventional retail data, Whole Foods key account data (unlike other data providers), and more than 5 million products coded with attributes. This lets you get full market visibility so you can understand where the most growth is happening and see sales down to the UPC level and even the sales of your competitors.
NielsenIQ Total Wellness uses a combination of expertise, machine learning, and artificial intelligence to capture, structure, and transform on-package information.
Health and wellness isn’t just a channel anymore. All consumers are health and wellness consumers now and you need to keep up with changing consumer needs and product preferences. NielsenIQ has the information on the products you’ve bet on and info for the ones you’ll bet on in the future. As you go to market you can easily see and share the trends to drive distribution and sales. You can then also see the next trends to bet on whether that be adjacent categories, expansion within, etc.
Our reports highlight performance, pricing, and marketing & promotion trends based on each attribute.
Get the attribute specific data you need, to see the invaluable insights that will help you beat out your competitors
In 2020, socially responsible skin care and clean label brand Ambi saw a 246% change in velocity
Thanks to consumer education, shoppers are more aware than ever of what’s in their products and seek products with minimal, wholesome ingredients and remove attributes like artificial colors, artificial ingredients, preservatives, parabens, sulfates, aluminum, and more. From food to household products, consumers are increasingly searching for these “clean-label” attributes to match their lifestyle and beliefs.
FDA AHA Nutrition
Goya’s sales of foods with FDA AHA Nutrition attributes rose 60.2% from 2020 to 2021
Making better eating choices and identifying nutrient-dense foods to add to their daily diet is vital for many consumers to maintain a healthy heart and body. Together, the U.S. Food and Drug Administration regulates the nutrition facts seen on packaging, and the American Heart Association provides recommendations to enable better nutrition in the grocery aisle.
Food as Medicine
The attribute “food as medicine” accounted for $1.8 billion sales across all brands in 2020
While food choices can’t outright replace actual medicine when medically necessary, research shows that what consumers eat directly impacts their health. Eating more foods with healthy attributes like vegetables and healthy fats and eating foods with less healthful attributes like added sugar and sodium in moderation is key to consumers looking for “Food as Medicine” products.
By July 2021, meat alternative sales jumped 11%
Grocery sales of plant-based foods, or products that directly replace animal versions with plants and other meatless alternatives, are growing exponentially. Whether due to more versatility in products or personal beliefs, the number of shoppers looking for this attribute is not slowing down.
Allergens and Intolerance
Allergies and intolerances aren’t just a concern for people — pet owners spent $10.4 billion in this attribute group last year, with a 12.2% jump YoY
Allergies and intolerances to different ingredients are a growing concern for a number of health and wellness shoppers. To prevent a harsh reaction or unfavorable symptoms, consumers look closely at labels for attributes and a lack of certain ones.
Vegetarians (81%) and those on the Paleo diet (90%) are willing to spend more on products that have their desired specialty-diet attributes.
Whether it’s keto, low-fat, vegetarian, vegan, plant-based, iron-rich, or casein-free, there’s a rise in consumers adhering to a “specialty diet.” By digging into the attribute group, you can make sure they’re finding the products they need to stay their diets’ course.
The South Atlantic Division of FMCPG brands soared to over $100 million in total sales by market for environmental sustainability coffee last year.
More conscious consumption is on the rise — including making purchases with climate change, animal and human welfare, and general corporate responsibility in mind. Innovate your products to match where they are by researching this attribute group.