Grow Sustainably with NielsenIQ Total Wellness

Your time is best spent growing your business, not wrangling data and pulling reports. NielsenIQ has 1-click analytics, with the flexibility and efficiency you need to analyze your business with weekly data refreshes!

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We have the most comprehensive conventional, eCommerce, and Whole Foods Market item level data so you never miss out on the big picture

You need a broader view of conventional retail and eCommerce to spot opportunities for growth. NielsenIQ has the largest set of conventional retail data, Whole Foods key account data (unlike other data providers), and more than 5 million products coded with attributes. This lets you get full market visibility so you can understand where the most growth is happening and see sales down to the UPC level and even the sales of your competitors.

NielsenIQ Total Wellness uses a combination of expertise, machine learning, and artificial intelligence to capture, structure, and transform on-package information.

This includes:

  • Ingredients
  • Nutritional Analysis
  • Preparation and Packaging
  • And More!

Analyze Attribute Driven Sales Trends

Health and wellness isn’t just a channel anymore. All consumers are health and wellness consumers now and you need to keep up with changing consumer needs and product preferences. NielsenIQ has the information on the products you’ve bet on and info for the ones you’ll bet on in the future. As you go to market you can easily see and share the trends to drive distribution and sales. You can then also see the next trends to bet on whether that be adjacent categories, expansion within, etc.

Drive growth and increase sales
Gain insight into broader trends
Take a granular look at valuable data
Make informed decisions

Learn what’s driving sales with reports based on specific attributes.

Our reports highlight performance, pricing, and marketing & promotion trends based on each attribute.

  1. Product Insight by Attribute Report: Understand how products and brands with specific attributes within an attribute group perform across categories and markets.
  2. Product Insight Price Impact Report: Identify the attributes that command the highest everyday price and track pricing trends across attributes.
  3. Product Insight by Brands & Items Report: Know which brands and items are succeeding and growing for particular attributes.
  4. Product Insight by Select Attributes Report: Compare the performance of attributes within a selected wellness attribute group by sales, growth, price, timing and regional performance.
  5. Product Insight by Regional Demand: Track sales, distribution and share of the selected attribute group by market, region and state.

Unique attributes covering over 99% of all consumer product queries.

  • Product Insight attributes range from the claims and certification on the pack to the most granular ingredient-level information you need to fully understand the product and how it connects with the consumer.
  • NielsenIQ uses a combination of expertise, machine learning, and artificial intelligence to capture, structure, and transform on-package information, to identify unique attributes that cover over 99% of all consumer product queries.
  • This includes ingredients, nutritional analysis, preparation and packaging, and much more.


How and why food + beverage and beauty consumers are migrating to clean label living

6 minute read

Today, more consumers buy products for themselves and their families with health and wellness in mind than ever before. It...